Who we are

The International Physical Literacy Association (“IPLA”) is constituted as a registered charitable incorporated organisation (CIO) with the Charity Commission in the United Kingdom (number: 1158119) that aims to:

  • promote the value of physical literacy world-wide
  • continue to develop the concept of physical literacy
  • preserve the integrity of physical literacy
  • provide a forum for exchange of views relating to physical literacy
  • support and disseminate research and scholarly activity in all aspects of physical literacy
  • encourage research activity and the application of research and scholarly activity into policy and practice

Our mailing address is:

International Physical Literacy Association
Cardiff Metropolitan University
Cyncoed Campus
Cyncoed Road
CF23 6XD
United Kingdom

Our website address is:  https://www.physical-literacy.org.uk

What personal data we collect and why we collect it

When accessing the IPLA website some personal information may be collected about you. The following sections provide detail on the type of data that we may collect.

Store (E-commerce)

We collect information about you during the checkout process which is common to any e-commerce process on our website (e.g. when purchasing membership, ordering event tickets, or purchasing any product or service from the IPLA website). While you visit the IPLA website, we may track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate delivery/shipping fees before you place an order. It also enables us to deliver an order to you.

When you place an order through the IPLA website, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for various purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account on the IPLA website
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you newsletters / membership content by e-mail

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

For the purposes of processing recurring subscription payments, we store the customer's name, billing address, shipping address, email address, phone number and a representation of credit card/payment details (note: your credit card details are never stored directly on the IPLA website or servers).


When visitors leave comments on our website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string which are then used to help detect spam.

An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available from https://automattic.com/privacy/. After approval of your comment, your profile picture may be made visible to the public in the context of your comment.


If you upload images to the IPLA website (e.g. when attaching content to a forum post, if enabled), you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on the IPLA website you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Finally, we use cookies to keep track of basket contents while you’re browsing our site.

Embedded content from other websites

Content (including blog posts, resources or pages) on the IPLA website may include embedded content (e.g. videos, images, presentations etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


The IPLA uses a service called Google Analytics to collect information about visitor behaviour on the IPLA website.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This analytics data is collected via a JavaScript tag in the pages of the IPLA website and is not tied to personally identifiable information. We do not collect or store your personal information (e.g. your name or address) as part of this analytics data.

More information on Google Analytics is available at http://www.google.com/intl/en_uk/analytics/privacyoverview.html

Who we share your data with


When using e-commerce functions on the IPLA website (e.g. when purchasing membership, browsing products, or buying event tickets), when available, a record of your email and the cart contents is sent to Mailchimp and retained for up to 30 days. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. More information on Mailchimp’s privacy policy is available at https://mailchimp.com/legal/privacy/.


When visitors use comment or contact forms on the IPLA website, information about visitors is sent to the Akismet anti-spam service. The information collected includes the commenter's IP address, user agent, referrer, and IPLA website URL (along with other information directly provided by the visitor such as their name, username, email address, and the comment itself).

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (e.g. as an IPLA member, or when making a purchase), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on the IPLA website, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. Please note: This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact us

If you have any questions about any of the information provided in this policy, please contact us.

Last updated: 24th May 2018